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Welcome to Captain Hook's Bait & Tackle in Genoa, WI

For your convenience, Captain Hook's Bait & Tackle is open year round seven days a week. We carry all Wisconsin hunting and fishing licenses.

We sell snack foods, ice cream, beer, pop, coffee, ice and all accessories needed for a day of fishing.

Besides live bait and tackle, we offer line spooling services, knife sharpening, rod and reel repair, Frogg Toggs, signature sweat shirts and t-shirts and 20 or 30 gallon LP exchange.

Come check out our cabin!

Fishing group

Fishing Lures, Bait and Tackle

  • Elk River Custom Made Rods, Fenwick Rods, Okuma Rods, Pflueger Rods and combinations
  • Pflueger, Tica, Okuma and Daiwa reels
  • Walleye Killer jigs, Taylor jigs, Zonars, Jiggin Minnies, Miller Wobblers
  • Ice jigs, ice fishing reels and rods, and a wide range of plastics and ringworms, both bulk and packaged
  • Rapala, Bomber, Berkley, Cotton Cordell, PK Lures, and Mepps products
  • Catfish fishing products, large assortment of line, Yum, Kalin, B Fish N, Zoom and Gulp brands bulk sinkers and jig heads
  • NEW BAIT Bimbo Skunks for crappie and blue gills. Hard to keep on the shelf!

Dan and Son with big fish

Premium Live Bait: Worms, Minnows and More!

  • Crappie minnows, Walleye minnows, Suckers, Shiners, Leeches and Willow Cats
  • Spikes, Wax worms and Mousies
  • Earthworms, including Red worms, Leaf worms and Nightcrawlers


  • Ammunition
  • Limited hunting supplies
  • Reprocessed fillet knives

Buy American and Keep Americans Working

For questions or more information contact us using our Contact Form or call us at 608-689-2800.

Page Summary: Get your fishing lures, live bait (including worms and catfish bait) and other fishing gear at Captain Hook's Bait & Tackle shop on the Mississippi River in Genoa, WI, and serving Stoddard, De Soto and nearby Viroqua. We also carry fishing tackle, such as fishing poles, spoons and jigs for bass fishing and fly fishing for anglers and Mississippi River game fish near Coon Valley, Westby and La Crosse, as well as Ferryville, Chaseburg and surrounding Vernon County Wisconsin.

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