Fish and hook
Fishing Lures
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Welcome to Captain Hook's Bait & Tackle in Genoa, WI

For your convenience, Captain Hook's Bait & Tackle is open year round seven days a week. We carry all Wisconsin hunting and fishing licenses.

We sell snack foods, beer, pop, ice and all accessories needed for a day of fishing.

Besides live bait and tackle, we offer rain coats, Stormy Kromer hats, MaxHD sunglasses, signature sweat shirts and t-shirts and 20 or 30 gallon LP exchange.

Check out the new Admiral’s House which sleeps up to 12 and Captain’s Quarters which sleeps up to 4.

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Fishing Group

Fishing Lures, Bait and Tackle

  • Elk River Custom Made Rods, Fenwick Rods, Okuma Rods, Pflueger Rods and combinations
  • Pflueger, Tica, Okuma and Daiwa reels
  • Walleye Killer Jigs, Flash Jigs, Taylor Jigs, Zonars, Jiggin Minnies, Miller Wobblers
  • Ice jigs, tungsten ice jigs, ice fishing reels and rods, and a wide range of plastics and ringworms, both bulk and packaged
  • Bill Lewis Lure headquarters, Rapala, Bomber, Berkley, Cotton Cordell and Mepps products
  • Catfish fishing products, large assortment of monofiliment, braided, ice and nanofil line, Yum, Kalin, B Fish N, Zoom and Gulp brands bulk sinkers and jig heads
  • Bimbo Skunks for crappie and blue gills. Now available the perchinator...Hard to keep on the shelf!

Dad & Son Holding Fish

Premium Live Bait: Worms, Minnows and More!

  • Crappie minnows, Walleye minnows, Suckers, Shiners & Leeches
  • Willow Cats available April thru October - GREAT for Walleye!
  • Spikes, Wax worms
  • Earthworms, including Red worms, Leaf worms and Nightcrawlers


  • Ammunition
  • Fillet knives and reprocessed fillet knives
  • Clothing: Sweatshirts, hats, T-shirts, gloves
  • Area's largest selection of STORMY KROMER caps

Buy American and Keep Americans Working
For questions or more information call us at 608-689-2800.

Page Summary: Get your fishing lures, live bait (including worms and catfish bait) and other fishing gear at Captain Hook's Bait & Tackle shop on the Mississippi River in Genoa, WI, and serving Stoddard, De Soto and nearby Viroqua. We also carry fishing tackle, such as fishing poles, spoons and jigs for bass fishing and fly fishing for anglers and Mississippi River game fish near Coon Valley, Westby and La Crosse, as well as Ferryville, Chaseburg and surrounding Vernon County Wisconsin.